HCM –Human Capital Management (aka HRM –Human Resource Management)
As the first thing candidates see, in bold colored lettering, the job title greatest impact on whether candidates will click on a listing. Here’s how to write good ones.
• Be specific. An effective title contains information regarding the industry, function, and level of the role. For example, instead of using “Analyst” as a job title, use more descriptive titles like “Senior Financial Analyst” and “Entry Level Business Analyst.”
• Avoid abbreviations and acronyms. Terms like “Mgr,” “Mgmt,” and “Sr” are not consistently used and can be confusing to candidates. Spell out words fully to ensure that the title is comprehensive and distributed to the correct audience. The exception to this rule is use of common industry specific abbreviations or acronyms. For example, it is preferable to use “CRM” in place of “customer relationship management.” Industry accepted acronyms are also acceptable, such as “RN” for “registered nurse.”
• Make it easy to understand for candidates outside of your company. Your company may use fun and eccentric job titles like internal job IDs, “Team Lead II (028959).” Remember that external job candidates are likely to be unfamiliar with the unique naming and hierarchy of your company’s positions. Well-qualified candidates may not make the connection between the job title and their own qualifications and therefore not click on the ad. Keep your job title basic but descriptive.
• Avoid superlatives or idiomatic phrases. Some companies like to use idiomatic phrases to describe employees, like “rock star,” “ninja,” and “guru.” Spoken informally, such phrases imply expertise and high performance. However, colloquial phrases are easily misclassified by search engines and can negatively impact the relevancy of your job description. Your job listing might appear on the wrong queries or to fail to show for the right ones.
• Leave out extraneous information. Since the job title is the most important factor in determining relevancy, keep it clean and uncluttered. Do not include salary or location information, job codes, non-alphabet symbols or any other information not relevant to the title itself. Place these details within the job description
Sometimes it is useful to get inspiration from other people’s search strings – everyone has different ideas and different ways of constructing a search.
Your string will then be site:uk.linkedin.com/pub “marketing manager” London –inurl:dir
LinkedIn boasts over 161 million users across over 200 countries: it’s the biggest source of candidates imaginable, and there’s little question why it’s the first bookmark in the browsers of most recruiters. Connecting with the right candidates isn’t easy though. If you’ve ever found yourself asking, “He’s perfect for this role – why won’t he connect with me?”
1. Reach 100% profile completion.
You’ve found a great candidate and you read their profile from top to bottom. Now they’re going to do the same to yours – and if it doesn’t give them a comprehensive understanding of who you are and what you do, why connect with you when there are other recruiters who make a better impression?
LinkedIn gives you step-by-step instructions on how to complete your profile and it’ll warn you if your profile is incomplete. If you’re seeing that warning, set aside some time to address it before you attempt to make any connections.
2. Build a network of over 250 connections.
It’s not going to happen overnight, but if you’re relatively new to LinkedIn then try to add as many of your professional and personal connections as possible before contacting potential candidates. Why? A small network rings alarm bells to a candidate: who is this guy? Is it a scam? Do I want to reveal to him that I’m not happy in my current job? Trust is vital here, and we’re naturally more inclined to trust someone that we see other people have trusted.
Once you’ve connected with your colleagues, ex-colleagues, friends and family, start targeting other candidates in the industry you’re recruiting for. Your connections reflect your credibility: the more you have within your target candidates’ industry, the more likely he is to listen to what you have to offer.
3. Tailor your heading.
You’re an experienced IT professional, and two recruiters send you a connection requests on LinkedIn: one calling himself Recruitment Consultant and another calling himself IT Recruitment Consultant. Which interests you most at a glance?
Remember that you can change your heading as often as you like, so if you’re sourcing for an IT company this week and a media company the next, there’s no reason why you can’t change your heading to reflect that.
4. Delete the standard, “I’d like to add you to my professional network” message.
Don’t even think about sending a connection request with the generic, “I’d like to add you to my professional network” message – it’s the digital equivalent of those automated, robotic cold calls that have you slamming down the phone faster than they can say, “PPI claim”. Delete that standard message for every single connection request you initiate. It may be quick and easy, but it will only yield responses from the least discerning candidates.
5. Draft a personalised message.
Replace that generic connection request with something personalised, including a piece of information from their LinkedIn profile, the name of a mutual contact, or something from a Google search. Remember that the best candidates receive messages from recruiters every day; the only way to stand out from the crowd and grab their attention is to get personal. It takes slightly longer, but your effort will be rewarded with a higher connection success rate