- They have equaled or eclipsed the biggest general job boards such as CareerBuilder and Monster – with a publicly accessible (more or less) resume database married to a social network.
- They’ve created ingenious ways to lure employers into spending more on LinkedIn simply to increase their employer brand…on LinkedIn. Admit it – a brilliant move.
- They’ve monetized both candidates and employers – without the backlash that’s occurred on other sites such as TheLadders
- They’ve taken Indeed’s PPC model and adapted it – so that employers bid on the jobs shown to candidates’ pages (but of course you can still buy LI job postings, in case you were wondering)
- They’ve gone further than any other industry player in creating a universal apply button that can be placed on job ads (and which, of course, conveniently uses the candidate’s LI profile)
- And last but not least – they continue to generate significant revenue and invest in their technology. How many job boards are doing both?
LinkedIn the future of job boards
Posted in social recruiting
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